Soylent $Green$

Soylent, a two-year-old startup, is trying to save consumers time and money by selling them a healthy, cheap “meal” that they can drink. Each vegetarian portion has only around 400 calories, costs around $3 and boasts of being as nutritious as, and more environmentally-friendly than, processed food and meat.

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Several years ago Sam Altman, an entrepreneur who is now president of Y Combinator, a startup boot camp, was so cost-conscious and focused on building his first company, Loopt, that for weeks he ate only ramen noodles and coffee ice cream, until he developed scurvy. He later became an investor in Soylent.

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Soylent has proved that it can appeal to a niche, as well as to a handful of financiers: in January the firm raised $20m from investors, including Andreessen Horowitz, a well-regarded venture-capital firm.

"Food technology: Liquid lunch," The Economist, Volume 416 Number 8956, September 19th-29 2015, 58, Accessed September 21, 2015, http://www.economist.com/news/business/21665068-startup-called-soylent-wants-change-way-people-consume-calories-liquid-lunch