The global market for electric cars has been weak because of low gas prices and concerns about vehicle price and battery range. To date, Tesla Motors Inc. and Nissan Motor Co. sell two of the best known and highest-volume battery-powered vehicles, but volumes are only a sliver of the industry’s 85 million annual vehicle sales.
Emissions standards are tightening around the world, however, leading most major car companies to invest billions of dollars in plans to launch electric cars between now and the end of the decade. By the time an Apple car would make its debut, brands spanning General Motors Co.’s Chevrolet to Volkswagen AG’s Audi and Porsche will have long-range electric vehicles aimed at the mass market.
Wakabayashi, Daisuke. "Apple Sets 2019 Goal to Build Auto," The Wall Street Journal., Tuesday September 22, 2015, A1, Accessed on September 22, 2015, http://www.wsj.com/articles/apple-speeds-up-electric-car-work-1442857105?mod=trending_now_2
I like these two paragraphs. They illustrate how both the natural laws of economics and the artificial dictates of regulation shape prices, producer decisions and consumer preferences.
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