The fifth installment of the [Grand Theft Auto] franchise generated more than $1 billion in sales in its first three days of release in 2013. By comparison, it took the 2012 Hollywood blockbuster “The Avengers” three weeks to reach that box-office milestone.
Needleman, Sarah E. "Take-Two Boss Looks to Keep 'Grand Theft Auto' Fresh." The Wall Street Journal., Accessed on June 10, 2015, http://www.wsj.com/articles/take-two-boss-looks-to-keep-grand-theft-auto-fresh-1433884113That is impressive.
I'm not a gamer. At all. So I have nothing smart to say about the video game industry. But some smart people are bullish about it both in terms of its creative merits and its business potential.
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