Many South Koreans also enjoy mokbang, online “eating broadcasts” that live-stream ordinary people gorging on heaps of takeout food. Viewers, sometimes in the thousands, interact with their favourite eaters in real-time, messaging them and sending online donations. The most entertaining noodle-slurpers can earn up to $1,000 in a three-hour stint. Some are obese teenagers; others are petite women. Dieting viewers say the appeal is vicarious gluttony; for the lonely, it is company. Though ever more South Koreans live alone, eating alone remains taboo (shikgu, Korean for family, means “mouths to feed”).
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