Markets in Baby Names

When Frank Hudock, 35, a restaurant manager in the Chicago area, first told his wife, Jennifer Hudock, 30, an executive assistant, that his grandparents wanted them to name their son Frank, per generations of family tradition, her response was, “That’s never going to happen.”

They had just decided on a name they both agreed on — Max — after arguing about dozens of others, and that had been a big relief.

But then the grandparents threw in a sweetener: an offer of $10,000 in exchange for choosing Frank.

Krueger, Alyson. "The New Tug of War Over Baby Names," The New York Times, Accessed on October 3, 2015, http://nyti.ms/1KXDz3B