Most Peculiar

To be the best Amazonians they can be, they should be guided by the leadership principles, 14 rules inscribed on handy laminated cards. When quizzed days later, those with perfect scores earn a virtual award proclaiming, “I’m Peculiar” — the company’s proud phrase for overturning workplace conventions.

Kantor, Jodie and Streitfeld, David. "Inside Amazon: Wrestling Big Ideas in a Bruising Workplace" The New York Times, August 15, 2015, Accessed on August 17, 2015, http://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-big-ideas-in-a-bruising-workplace.html?_r=1